(AFP) – Gulnara Karimova, the eldest daughter of Uzbekistan’s President Islam Karimov, known as a jewellery and clothing designer as well as a diplomat, has launched a cosmetics line, a representative of a her brand said.

Collections of the brand GULI present poetic images. One of the distinctive features of clothes collections is the use of 100% natural fabrics of handcraft weaving created using unique technologies with the mixture of colours of recreated compounding of ecological dyes; with impregnation of knitting elements of national embroidery restored using the sketches and photos of clothes architecture of last centuries, use of curves and cut of traditional Uzbek clothes in modern view.

Harvard-educated Gulnara Karimova has been the public face of the Tashkent government in recent years representing both Uzbekistan’s culture and art, and her own jewellery and clothing line under the Guli label abroad. Karimova has now launched her cosmetic line Guli Collection of Wellbeing for Soul and Body, a spokeswoman for the Guli brand told AFP.

“The line consists of nine types of products and all are made of natural plant ingredients traditionally grown in Central Asia,” she said. “These are sets of facial and body treatments, herbal teas, natural oils, masks and tablets.”

Karimova, who is currently Uzbekistan’s permanent representative to Unesco and an ambassador to Spain, also heads cultural, health and charity projects at home.

In the past she has made jewellery designs for legendary Swiss luxury goods firm Chopard and performed under the name GooGoosha as well.

She actively runs a microblog on Twitter where she commented on her new cosmetic line now sold in Tashkent’s luxury perfume shops. “The composition is very simple, but works flawlessly (moisturizes, removes redness, nourishes). Now nowhere without these magic bottles,” she wrote.

Although Gulnara Karimova distances herself from politics, she is said to have a political sway in Uzbekistan. She says trying to give her country a modern air. In an interview to Elle magazine (2010), she said: “In our society women have a special place. To preserve these traditions and provide modern opportunities is probably what we should strive for.”