CTC-International Starts Broadcasting in Kyrgyzstan
Wednesday 25 April 2012
MOSCOW (Press release) – Russia’s leading independent media company CTC Media has announced the signing of an agreement with the Evropa-Aziya (Europe-Asia) television and radio company, envisaging broadcasting of the CTC-International channel in Kyrgyzstan.
CTC-International is currently available to viewers in the U.S. and Israel, as well as in Europe, Central Asia, the Middle East and North Africa through the Hot Bird satellite.
Boris Podolsky, CTC Media’s Acting Chief Executive Officer, Chief Financial Officer:
With the population of 5.5 million people, Kyrgyzstan is currently the second country in Central Asia where CTC-International is available. Furthermore, Kyrgyzstan is the only country where CTC-International is broadcast over the air; elsewhere the channel is only available on cable and satellite networks. Evropa-Aziya will be in charge of advertising sales, which will commence from the moment the channel is launched.
Marat Devlet-Kildeyev, CTC Media’s Head of International Broadcasting:
We have intended to broadcast in Kyrgyzstan for a long time, especially given the long historical and cultural ties between our countries. Television and radio company Evropa-Aziya, with whom we signed the partnership agreement, has operated in Kyrgyzstan for more than 10 years. The channel is currently available to 25% of the country’s population, and the technical penetration will increase in the future. We hope that Kyrgyz viewers will appreciate the best CTC, Domashny, and Peretz shows, which make up the programming grid of the international version.
Aider Bekirov, Evropa-Aziya’s Chief Executive Officer:
We hope that cooperation with such a serious partner as CTC Media will be fruitful and mutually beneficial. Given the experience of this internationally recognized company, we are confident that the Kyrgyz market has been given a kick start for future development, and we have made yet another step on the path to the hearts of Kyrgyz TV viewers.
Evropa-Aziya was launched in 2001 and broadcast shows from one of the country’s most popular music channels. This cooperation lasted for 10 years. During this time, a close-knit team formed at the company, which put their accumulated experience to create TV shows. The Evropa-Aziya television and radio company is part of the Evropa Media Group. This media holding has operated on the Kyrgyz market since 1996 and is the only private holding to independently broadcast multiple channels across the whole of the Kyrgyz Republic.
CTC Media is a leading independent media company in Russia, with operations throughout Russia and on a number of other CIS markets. It operates three free-to-air television networks in Russia – CTC, Domashny and DTV (operates under the Peretz brand and logo from October 2011) – as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Europe, North Africa, the Middle East and Central Asia. CTC Media also has its own TV content production capabilities through its subsidiary Story First Production. The Company’s common stock is traded on The NASDAQ Global Select Market under the symbol CTCM.